Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

Alexander Osterwalder, Yves Pigneur
ISBN: 978-0-470-87641-1
288 pages
August 2010



Business Model Generation is an excellent book which gives the practical inspiration to the people determined to improve a business model, craft a new one or design tomorrow’s enterprises. It will demonstrate the reader powerful and practical innovation techniques that have been using in the today’s entrepreneurial world. The one will learn how to systematically understand, design, and implement a new business model or analyze and renovate an old one.

The book is co-created by 470 “Business Model Canvas” practitioners from 45 countries. It visualized the features in beautiful 4-color design that takes powerful strategic ideas and tools, which can easily be implemented in any of the organizations. The book was financed and produced independently of the traditional publishing industry. It features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you’re ready to change the rules, you belong to “the business model generation”.

The book explores details of Business Model Canvas, the patterns, design, strategy, process of the business models.