Content Marketing Strategies For Dummies

Stephanie Diamond, Paul Clifford (Foreword by)

ISBN: 978-1-119-15454-9
408 pages
February 2016

2

Description

It is true that the content marketing is massively effective for nearly every company and industry on the globe. In the present era of e-commerce the content marketing has been spreading its roots throughout the online market. Content Marketing Strategies for Dummies explains how one can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. It offers a fresh, task-oriented approach to content marketing strategy perspective accompanied by examples and links to hundreds of blog posts and websites. A special bonus: Readers can access numerous printable downloads, including mind maps of every chapter, forms, and checklists.

This timely text introduces the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows to approach ones content marketing campaign with confidence. It helps in determining the company’s focus, uncover the customers’ experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become the go-to content marketing guide.

This easy-to-understand guide will help you do just that.

• Analyze customer data to better understand your target audience’s journey
• Leverage social platforms, such as Facebook and Twitter, to develop channel promotions
• Create and curate intelligent, engaging content that leads to action
• Build upon your previous success with closed-loop analysis

The author in Content Marketing Strategies for Dummies explains in an excellent way the ideal of content marketing strategies by exploring Customer Data, Types of Contents, examining channel etc. The book works well for the beginners.